For Motocross, Supercross & Free Riders.

You're Living the Pro Athlete Life Without the Pro Athlete Pay.

You train before work. You travel on your own dime.

You race, ride, recover, repeat, then clock back in on Monday morning.

Not because it's easy. Because this is what you were born to do.

Now is the time this becomes your career, your income, your life.

And I'm going to show you how.

ACCESS NOW $249

I remember the exact moment I almost quit...

2am. Back of my van in a car park. Doing the math in my head for the hundredth time.Entry fees. Fuel. Tyres. Parts. Another weekend, another thousand dollars gone.

I'd been grinding for years. Training harder. Racing every weekend. Doing everything I was "supposed" to do.

But the phone never rang.

Meanwhile, riders who weren't even finishing as well as me were landing deals. Getting gear. Getting travel money. Living the life I was killing myself trying to earn.

And the whole time, everyone kept telling me: "Just keep winning. The sponsors will come."It was a lie.

Everything changed when I stopped thinking like a rider and started thinking like a marketer. A brand's marketing manager told me straight:

"Honestly? We don't really care about race results. We care about reach. Engagement. Content. We need athletes who can help us sell product, not just athletes who can ride.

If you want to get sponsored, stop trying to be the best rider. Start trying to be the best brand."

Fast forward to today...

I'm a professional freerider. I get paid to travel. To hit ramps. To ride with guys I used to have posters of on my bedroom wall.

The brands I used to dream about? Now they reach out to me. And here's what still blows my mind: I'm not even the fastest rider out there.

But I figured out something most riders never learn:

Winning gets you noticed.
Your marketing is what gets you paid.

Perhaps you're grinding every weekend. Pouring money into a sport you love. Wondering when someone's going to notice. Sending DMs that get left on read. Emails that never get responses. Landing discount codes but nothing that actually helps you race.

Watching riders with worse results than you land deals you can't figure out.

It's not your riding that's the problem. It's your approach.

Most riders believe sponsorship is a reward for being fast. It's not. Brands don't sponsor riders. They invest in athletes who can help them reach more customers and sell more products.

Rider A - Wins races but never posts, doesn't engage, has no media deck, sends vague emails asking for "anything you can give"...

Rider B - Finishes mid-pack but creates consistent content, has an engaged community, sends professional pitches with a media deck, and shows sponsors the ROI they're delivering...

Who gets the deal? Rider B. Every. Single. Time.

Because sponsorship isn't charity, it's a business decision.

The riders who land real partnerships have figured out something most never learn: They're not just riders anymore. They're riders, influencers, AND ambassadors.
introducing

the moto marketing masterclass

EVERYTHING YOU NEED TO GO FROM PART-TIME RIDER TO FULL-TIME PAID ATHLETE.
  • How to identify and prove your value so brands see you as an investment, not a handout.
  • How to build a personal brand that's recognisable, professional, and sponsor-ready
  • The exact email templates, DM scripts, and pitch structures that actually get responses.
  • How to grow your social media strategically so brands pay for your reach,
  • Negotiation tactics to get what you're actually worth (not just whatever they offer)
  • How to keep sponsors long-term and level up from free gear to paid partnerships to multi-year contracts
ACCESS NOW $249

This is the roadmap to living your dream and getting paid to do it.

One-time Payment. Lifetime Access
$299 $249
6 Video Training Modules
17 Downloadable PDF Workbooks PLUS Tracking Spreadsheets
Done-For-You Email Pitch Templates
4-Step DM Scripts That Get Responses PLUS Follow-up scripts
Canva Drag and Drop Media Deck Template
Negotiation Frameworks & Partnership Tier Models to maximise partnerships.
Enroll Now

Let me put this in perspective:
Think about what you spend on a single race weekend. Entry fees. Fuel. Food.
Maybe some parts.

You're easily looking at $500-1000+ gone in 48 hours. Now think about what landing just ONE solid sponsorship would save you over a season. Gear. Travel. Entry support. Maybe even a stipend.

This course pays for itself with your first partnership. Everything after that is
profit. And unlike race weekends, this investment keeps paying you back season after season.

Whether you're a weekend warrior looking to offset costs, a privateer grinding the nationals, or an aspiring freerider building your brand.

LET'S GO

What You'll Learn

This is the exact Blueprint to secure deals with your dream brands just like I have.

1

The Four Pillars of Athlete Marketing

Build your foundation as a marketable athlete.
This is where everything starts. You'll learn the partnership mindset that separates athletes who get sponsored from those who get ignored. I'll show you how to identify your unique value, back it up with proof, ask for what you want professionally, and track the analytics that make brands say yes. You'll walk away with:
  • Your Athlete Value Statement: a 3-sentence pitch you'll use in every email, DM, and introduction
  • A clear understanding of what brands actually want (hint: it's not race results)
2

Defining Your Athlete Brand

Craft a story and identity that makes you unforgettable.
Results matter, but your story is what makes you memorable. I'll show you how to build a personal brand that's consistent, recognisable, and naturally attracts the sponsors you want. You'll learn the 3 Foundations of Personal Branding (values, visuals, voice) and how to position yourself as more than just a rider, as a Rider + Influencer + Ambassador. You'll walk away with:
  • Your personal brand identity and story framework
  • The Rider + Influencer + Ambassador model that makes you three times more valuable
3

Building The Assets

Create the professional materials that get you taken seriously.
This is where most riders fall flat. They have no pitch, no media deck, no professional way to present themselves. I'll give you the exact templates and structures I use, the outreach emails that actually get opened, the DM scripts that start conversations, and the media deck format that shows brands exactly why you're worth the investment. You'll walk away with:
  • Done-for-you email pitch templates
  • The 4-step DM framework that gets responses
  • A Canva media deck template you can customise and send today
4

Growing Your Digital Footprint

Turn random posting into strategic influence.
Your social media is where sponsors measure your value. In this module, I'll show You'll learn how to build a content strategy that grows your following and makes brands want to pay for your reach. You'll learn content pillars, posting schedules, hashtags strategy, collaboration tactics, and the daily engagement habits that compound over time. You'll walk away with:
  • Your weekly content system (no more "what should I post?")
  • The 5 growth tactics that actually work
  • A self-diagnosis tool to find and fix your weak spots
5

The Pitch & Follow-Up

Master the art of landing the deal.
Most riders send one awkward email and give up when they don't hear back. That's not how this works. I'll show you exactly when to reach out (timing matters more than you think), how to structure a pitch that positions you as a partner, the follow-up sequence that doubles your response rate, and negotiation tactics that help you get what you're actually worth. You'll walk away with:
  • The perfect pitch structure (6 parts that work every time)
  • The 3-touch follow-up sequence
  • Negotiation scripts and the tiered partnership model
6

Maintaining & Growing Partnerships

Keep sponsors long-term and climb to bigger deals.
Landing a sponsor is just the beginning. The real game is keeping them and levelling up. I'll show you how to deliver ROI that gets you renewed, build relationships that survive bad seasons, send updates that make sponsors want to invest more, and progress from product-only support to paid partnerships to exclusive ambassador deals. You'll walk away with:
  • Sponsor update email templates
  • The 5 Levels of Partnership (and how to climb them)
  • Scripts for asking for more without being pushy
ABOUT

JOHN PRUTTI

I'm not a marketing guru who's never been on a bike. I'm a rider who figured this out the hard way. Sleeping in car parks, scraping together entry fees, watching less talented riders land deals I couldn't figure out. Then I cracked the code. This course is the exact playbook I used. The templates, the scripts, the strategies. EVERYTHING. This is the roadmap I wish I had.
28 MILLION
VIEWS
200k+
FOLLOWERS
100%
LIVING MY DREAM LIFE EVERY DAY

BRANDS I'VE WORKED WITH

Frequently Asked Questions

This entire course is built on the premise that race results alone don't get you sponsored. Remember Rider A and Rider B? I'll show you how to position your other strengths: content, community, personality, and work ethic, so brands see your value regardless of where you finish. Some of the best-sponsored riders I know have never won a championship.
Yes. Here's what I've learned: community beats clout. 500 engaged followers who actually ride, watch your content, and trust your recommendations are worth more than 10,000 ghost accounts who never interact. Brands know this. I'll show you how to leverage a small but engaged audience and how to grow it strategically.
That's precisely who I built this for. I didn't know anything about marketing when I started. I was just a rider who wanted support. Every module has step-by-step instructions, drag-and-drop templates, and real examples. You'll never be left wondering what to do next. If you can follow a recipe, you can follow this system.
Absolutely! Maybe even more than someone starting from zero. Modules 5 and 6 They are specifically designed for riders who want to level up. You'll learn how to negotiate better deals, turn product-only support into financial backing, and transform one- season arrangements into multi-year contracts. Plus, everything you learn will help you land additional sponsors.
Lifetime. Pay once, access forever. That includes any updates I add to the course in the future. Lifetime access is via our current course platform. If the platform changes or the course is retired, we may provide reasonable access or alternatives at our discretion.
You'll walk away from Module 3 with pitch-ready materials you can send to brands immediately. How fast you see results depends on how quickly you take action, but I've seen riders start conversations with sponsors within days of implementing what they learned and sending their pitch deck. The system works if you work it.
Look, I can't guarantee you'll land a Red Bull contract next week. But I can guarantee this: if you follow the system, you'll be in a better position to attract sponsors than 95% of riders out there. Most athletes are winging it. You'll have a proven playbook.

TODAY IS THE DAY YOU CHANGE YOUR LIFE AND CAREER FOR GOOD!

WHAT ARE YOU WAITING FOR?
$299 $249
6 Video Training Modules
17 Downloadable PDF Workbooks PLUS Tracking Spreadsheets
Done-For-You Email Pitch Templates
4-Step DM Scripts That Get Responses PLUS Follow-up scripts
Canva Drag and Drop Media Deck Template
Negotiation Frameworks & Partnership Tier Models to maximise partnerships.
Enroll Now

P.S. A year from now, you can be in the same spot; still grinding, still hoping, still wondering when someone's going to notice. Or you can be the rider who cracked the code. Real partnerships. Real support. A real path to doing this full-time.

The difference is what you do right now.
i'm ready to take it to the next level